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2015

Princess Cut

Logo, branding, end credit sequence, and t-shirt for an independent film.

In November of 2014, writer/director/producer Paul Munger contacted me concerning his first feature film, Princess Cut. Paul and I had worked together on a couple of short films a few years before and he asked if I could create an end credit sequence for his new movie. I agreed and he sent me the film's end credit suite, composed by Rick Holets.

 
 

Paul and his co-writer, Sheilah Munger, envisioned a brief, minute-long segment for the lead cast and crew followed by a full credit scroll. Their film was set in the beautiful farm country of eastern North Carolina and they wanted something rustic to match, without losing a feeling of sophistication. "Rugged elegance," in other words.

 
 

Initial Concept

We brainstormed ideas and I proposed multiple concepts: simple typography laid over locations from the movie; realistic portraits of the cast; caricatures of the cast; names and roles appearing along a growing vine; and a family scrapbook. Family was central to the movie, so I built upon the last idea and developed an initial proof of concept based upon family portrait collages.

Paul and Sheilah were intrigued, but it wasn't quite what they were looking for. Sheilah looked at a lamp with a burlap shade and sent me a picture of it.

Paul and Sheilah were intrigued, but it wasn't quite what they were looking for. Sheilah looked at a lamp with a burlap shade and sent me a picture of it.

 
With that direction, I decided to animate Stuyvesant names being written on top of a scrolling burlap background with Mrs. Eaves Small Caps for rolls and titles. I created a wordmark for the film based on Stuyvesant as well.

With that direction, I decided to animate Stuyvesant names being written on top of a scrolling burlap background with Mrs. Eaves Small Caps for rolls and titles. I created a wordmark for the film based on Stuyvesant as well.

I created the scrolling burlap background in Photoshop and then used After Effects to layer bokeh on top of it and animate the text transitions by hand using a Wacom Cintiq tablet. The full credit scroll was laid out in InDesign and then imported into After Effects.

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Princess Cut enjoyed a successful theatrical run and found an even wider audience with its release on DVD and streaming. I was honored to create a custom illustration and t-shirt to celebrate the wrap of principle photography on the sequels!

Watch Princess Cut →


Branding
Logo Design
Motion Graphics
T-shirt Design

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